For more than 25 years, Paul Allen Research has provided clients with valuable marketing research and insightful product and industry analysis. Our services provide counsel and guidance for small and large business, packaged goods companies, manufacturers, automotive, non profits, financial institutions, pharmaceuticals, agencies, healthcare and government.

Located in Toronto, we are positioned to serve clients from coast to coast in North America and multinationals around the world. Our clients have come to depend on our experience, professionalism and diversity of research initiatives to deliver vital information that helps them make timely and critical business decisions.

Paul Allen is one of North America’s most respected senior research professionals. Before forming his own company, Paul worked with some of Canada’s foremost research firms building a solid reputation for integrity, innovation and professionalism. Today these qualities are the basis of every assignment the company undertakes.

"Social change and consumer values are moving at an unprecedented pace. This makes actionable market Information vital to the health and well-being of every corporation. Reliable market intelligence...what my business supplies...allows executives to act swiftly making crucial decisions that help guarantee success in the marketplace and protect future growth."

Paul Allen, President
"More than just data, Paul brings his years of experience, providing insight and guidance on our research projects. After working with Genuine Health for over 10 years, he continues to be probing, insightful and goes well beyond just data collection and reporting."
Stewart Brown, CEO Genuine Health, Toronto, Ontario
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We can help your company develop a unique marketing advantage with timely, in-depth research and insightful analysis.
CASE STUDY: Non-Profits

A well-known national charity ponders
the shifting consumer mood toward
the increasingly competitive battle for
non-profit donors.


Rapidata develops an ongoing study to measure consumer awareness and attitudes relating to the charity and how its cause is perceived in the marketplace.


The charity adjusts its corporate message and promotional material for increased effectiveness and donations climb.