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We can help your company develop a unique marketing advantage with timely, in-depth research and insightful analysis.
CASE STUDY: Consumer Goods
SITUATION

A global marketer of sports
watches faces a deadline to
choose a spokesperson for a
major advertising campaign.

STRATEGY

A rapidata survey is designed and conducted to measure consumer reaction to three personalities. The measurements included awareness, attitudes and suitability scores.

RESULT

Based on key results the most appropriate choice is selected.
The campaign is a success.